Artists generally don’t necessarily bother about promoting their music, or the importance of aggressive promotion. They are only concerned about singing and releasing a song.
Only a small percentage actually understands the significance of music promotions, a larger percentage do not and ironically, even inside the small percentage of the artists who know the relevance of promoting their music, most of them fail to do it right.
In this article, you will discover three important ways to promote your music as an independent artist!
1. Collaboration: Collaborating with other artists is always a success strategy for artists looking to project their music onto a wider audience. The key is collaborating with artists whose music is similar or relates to yours, in the process, their fans become your fans and vice-versa.
An easier option is mentioning or giving shout-outs to each other on social media, sharing one another’s links and latest tracks and expressing your love for it. There is power in a recommendation when it comes to music promotion and publicity.
2. Cover songs: Everybody wants their music to be heard, but a lot of times, it pays better to pay respects to popular artists, because people are more comfortable with a song they are familiar with and will likely prefer it to an unknown original, not because you are not good but because they are already familiar with it.
Therefore, by doing a cover song of a popular artist, you can tap into their fan base and take some of their fans also the hard work of popularizing the song is already done for you and it doesn’t have to cost much, social media has made life easy for everyone.
3. Approach Music Blogs and Score A feature: Music blogs are a good start given the saturation of the music market. If you want to promote your music, it’s difficult to cut through the noise and be noticed by the media. Bloggers are on the search for the latest content; therefore by running your music on the blog, you are converting their fans to yours automatically. Tell a story with your music worth listening to and put your music above the rest with an impactful and inspiring story, remember, it’s all about establishing a relationship with these bloggers, making it easier for them to cover your story and feature you on their platform.
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