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5 POPULAR REASONS YOU AREN’T GETTING PUBLICITY FOR YOUR MUSIC

There’s an art to navigating the waters of music publicity and promotions that many upcoming artists have not learned yet. The challenge isn’t where to get great content as the internet has spoiled us with choices, but which of the many services and platform will deliver best for you.

We have put together 8 reasons why your music isn’t getting the traffic you deserve. Read below:

1. You don’t have a good story

It’s not enough to release a new song, having an interesting story is the key to all great marketing as there are new songs coming out in every nook and cranny on a daily basis. What you need is a great story behind your music, bloggers are everywhere waiting to tell the right story, give them one worth writing about, share the story behind your music and sell it with your track. The difficult part for musicians is recognizing their story. One of the best ways to find your story is to ask people around you what they think is interesting about your music.

2. There’s no Noise

Publicity creates the atmosphere you need to blow!

But first, to be noticed you need to be popular among the fans. For any blogger to rake notice of you, you must have a vibrant social media following and active fan base. Build your followership by constantly and consistently engaging your fans both on and offline, then you won’t have to approach the bloggers, they will approach you first.

3. You haven’t built any solid relationships

While you may not be able to afford a publicist who has great relationships with editors, you can build relationships on your own. Read and study their material to see what kind of music stories they like to tell. Follow them on social media and interact with them. If you take the time to build relationships, editors will be more likely to feature you.

4. Own a website

Having a website that somebody can link to proves that you are serious-minded and committed to your musical career. A website is important to online audiences as it provides a safe haven to tell your story outside what a publicist and social media influencer or PR has crafted for you. Your website is your own presence, not a streaming platform, or Facebook.

It speaks you to the world.

5. You’re using old material

You don’t have any new and recent stuff out there. Your last track or song from your last EP is old. Bloggers are looking out for new music to blog about, give them something fresh and loud to work with and see your career soar to heights beyond your expectations.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Metadata…The Trusted Bank For Every Musician!

The function of metadata in growing and organizing one’s musical career cannot be overemphasized. Metadata is the bank that stores, organizes and records the logistics of your musical performance and growth, therefore it is instrumental if you must launch and “blow” as an artist to know and understand the importance of this very key element, in becoming established.

Metadata ensures your songs are ready for distribution and release as it makes your song discoverable, including the income you generate from your music which is largely reliant on your metadata. A holistic metadata ensures you get the desired paycheck for your streams and downloads.

So then, what is Music Metadata?

Music metadata is the data included in audio files that is used to identify, label and present audio content.

This software is used by most professional music streaming application and devices such as Android and iPhones, Spotify, Apple Music, YouTube, and every major online music services to manage information like artist, genre, label, song titles, album name, and track numbers. This is why streaming platforms can’t do without metadata.

How to get your metadata right.

Here’s a full list of the data you need to confirm before you can distribute your music successfully:

  • Track Title
  • Genre
  • Subgenre
  • Primary Artist
  • Featured Artists
  • Composer
  • Publisher
  • Producers
  • Additional Contributors
  • Explicit Content
  • Lyrics Language
  • Lyrics publisher
  • Composition Owner
  • Year of Composition
  • Master Recording Owner
  • Year of Recording
  • Release Language

This list might seem excessive, but it’s worth its substance and you need to enter as much of it as you possibly can to know your way around your musical ecosystem.

Your track’s metadata is what makes it a quality product on a streaming service.

Getting it right is crucial for getting that product to audiences. If you can’t manage yours effectively, then look for platforms like CeFlix Tunes, sign-up with them and upload your music, they have a very easy and self-service system that allows you to manage and monitor your music with ease, also for just a token, you can get professional services and experts to help keep track and keep you informed.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Subscribe and Win on CeFlix Tunes!

CeFlix Tunes, pioneers of Sound Music that makes a global difference, has announced the kickoff of their super mega Promo, ”Subscribe and win” An intercontinental customer exercise designed to reward music fans and lovers of Nigeria’s number one gospel music platform CeFlix Tunes for their loyalty and love.

The mega promo is slated to give out lots of prizes and surprises between the months of July to December 2019.

Right from the very first moment CeFlix Tunes launched into the global music streaming industry, the brand has always been about celebrating music artists and fans all over the globe, rewarding and enabling the passion of musicians, and supporting their users and subscribers.

It is because of the love and respect for music that they have launched the “Subscribe and win” Promo to encourage and support their subscribers and users all across the entire continent.

Thousands of subscribers and users are expected to win instant washing machine, microwave, android phones, lots of free uber rides and shopping vouchers, an exotic boat cruise with a favorite gospel celebrity artist and the mother of all prizes… “A trip to Dubai.”

Participants are expected to subscribe to any of the monthly, quarterly or annual plans to qualify for the promo and subsequent draws. The higher your subscription, the bigger your prize and the better your chances of winning the grand prize of them all.

The announcement of the winners will take place every month on the live draw where the winners for each of the premium plans will be announced live on air.

CeFlix Tunes, the number one gospel music streaming platform, Star Lager, has been engaging music fans and artists with quality and exciting features, upgrades, entertainment and a number of activities on her non-stop music channel.

Also, the non-stop music channel has been hosting quite a lot of celebrity gospel artists on the live session with thousands of fans and users calling in to participate from all over the world. The platform has seen special appearances and performances from top entertainers such as Testimony, Pastor Israel, Monica Oghan, Agent sniper, Winter Amadin, Password, Peddygree Rita Soul, and a host of many others.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Dawn Of Independent Artist

Research has shown that independent artists are considered the fastest-growing part of the global music industry. This is becoming what many consider to first step in the largest paradigm shift the music business has witnessed in decades, according to MIDiA Research and indie distributor Amuse.

A global report carried out presents a projection of how unsigned artists make money and advance their career and ambitions.

Key Findings

Unsigned artists without a label single-handedly generated $643.1 million in 2018, up 35% from 2017. This category of musical artists represents a significant number on the global scale with the most impact. Native streamers are also more than label artists.

The power has been taken out of the hands of record labels. It has been proven that record labels are now a means to an end and not the prerequisite, as statistics have proven that only one-third of label artists consider it important to be signed to a record label, while those without record deals sit on a little bit more than half.

Revenue is another challenge as three-quarter of unsigned artists earns lower than $10,000 annually from music and average incomes are also low for artists on record labels. That is why most artists have more than one source of income from diverse careers just to ensure they are still safe in the food chain.

Now power rests in the hands of artists and not just labels and other mediums, who have to decide the fate and future of artists. Now is the future for artists especially with platforms like CeFlix Tunes advancing their career even in the midst of the hurdles the music industry faces, artists now know that they have control over their career and with this control, a lot of improvement and growth has come with it.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Why Music Promotion Is “A Must Know” As An Artist!

Artists generally don’t necessarily bother about promoting their music, or the importance of aggressive promotion. They are only concerned about singing and releasing a song.

Only a small percentage actually understands the significance of music promotions, a larger percentage do not and ironically, even inside the small percentage of the artists who know the relevance of promoting their music, most of them fail to do it right.

In this article, you will discover three important ways to promote your music as an independent artist!

1. Collaboration: Collaborating with other artists is always a success strategy for artists looking to project their music onto a wider audience. The key is collaborating with artists whose music is similar or relates to yours, in the process, their fans become your fans and vice-versa.

An easier option is mentioning or giving shout-outs to each other on social media, sharing one another’s links and latest tracks and expressing your love for it. There is power in a recommendation when it comes to music promotion and publicity.

2. Cover songs: Everybody wants their music to be heard, but a lot of times, it pays better to pay respects to popular artists, because people are more comfortable with a song they are familiar with and will likely prefer it to an unknown original, not because you are not good but because they are already familiar with it.

Therefore, by doing a cover song of a popular artist, you can tap into their fan base and take some of their fans also the hard work of popularizing the song is already done for you and it doesn’t have to cost much, social media has made life easy for everyone.

3. Approach Music Blogs and Score A feature: Music blogs are a good start given the saturation of the music market. If you want to promote your music, it’s difficult to cut through the noise and be noticed by the media. Bloggers are on the search for the latest content; therefore by running your music on the blog, you are converting their fans to yours automatically. Tell a story with your music worth listening to and put your music above the rest with an impactful and inspiring story, remember, it’s all about establishing a relationship with these bloggers, making it easier for them to cover your story and feature you on their platform.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide

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By Kingdavid
Pastor Israel Bursts into the scene with Never Go Down!

There is an undeniable timelessness in Gospel music; it’s a genre flowing with so much milk and honey that never dries, seasoned with flourishing chords and fathomless expressions.

Pastor Israel proves his talents once more with his signature style of music. A powerfully laced soundtrack, mixed with a flawless percussion that is both scintillating and stunning.

“Never Go Down” does not disappoint, as its undertone is imbued with a message of love and faith at the very core, it inspires a lifestyle that yields towards absolute love and trust in Jesus, even in failing and troubling circumstances.

“When the systems of the world are failing… All things are mine. I can never go down.” This is a powerful message from the song as Pastor Israel, popularly known as PI, yields himself totally, sustained with his powerful male vocal, whose tone and expression perfectly emphasizes the message of faith, belief, strength, and trust.

“With Never Go Down,” PI artistically crafted a masterfully-balanced juxtaposition of sparkling and refreshing perspective in his rhythm and sound.

The song is no doubt a classic and a true confession of the unwavering love and power of Christ today, tomorrow and forever.

Get the song here

Download and listen

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Which way Nigerian Music?

Nigerian’s music industry has evolved no doubt, looking back to where it is coming from, one can hardly believe the speed at which it got to this point. It didn’t get here by magic, as at 2016 to 2021, the Entertainment and Media Industry is estimated to produce income of up to $2.8 billion according to a report by PricewaterhouseCoopers LLP (PwC) report.

The big break for the Nigerian Music scene came in just like the book of Ecclesiastes 3: 1, which says “To everything, there is a season, and a time to every purpose under the heavens.” Finally, the world decided it was time to hear the African Sound, and Nigeria was a strong pioneer of the African sounds.

The influx of the big stars and record labels from 2004 saw the Nigerian Music Industry evolve into a mega-industry that adds to the GDP of the country. Our local artists within this period began collaborating with the foreign artists, we have seen Dbanj and Kanye West, PSquare and Rick Ross, Frank Edwards and Don Moen, now we have our very own artists earning up to $100,000 per show.

Now, from 2016 to 2019, Nigeria sounds and tunes have become globally recognized and a force to reckon with universally. Asides the foreign collaboration, our artists are getting mega endorsements from international brands like Coca-cola, Nike and other top players. These brands understand the power of numbers and they know the Nigerian sound command the kid of numbers they need as a brand to stay in the spotlight.

Our music is now a commercial exchange in the musical ecosystem and every country is dealing and importing our sounds. The world has indeed awoken to the Nigerian sounds and it is only just beginning.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Artists and Endorsements – Inseparable Lovers!

Endorsements and sponsorships offer artists a great way to fund their music!

And brands play a big role in that arrangement.

A sponsorship or endorsement deal is a business deal, which yields a profitable return for the sponsor/endorsee and in exchange provides a monetary or commercial benefit to the artist.

Sponsorships and endorsements are difficult to get, therefore an artist must prove their mettle to a prospective sponsor/endorsee with deliverable results.

When you see Wizkid with a bottle of Coke on a TV commercial or Olamide for Hollandia Yoghurt, immediately it paints a picture in your mind as a consumer of that product. Brands know this and that is exactly the effect they want to get.

An artist’s endorsement of a product sends different messages. The first is, it places the brand above its competitors. I mean it has to be really good for an artist of that caliber to be associated with it. This value the artist identity brings is very beneficial to the brand, and this translates to payment to the artist.

The higher the value, the higher the fee, and this is where artists come in.

People generally associate cost with quality, so when an artist recommends a brand or product, we treat it with the same importance as we would if the artist told us personally.

Last but not least, an artist’s recommendation of a brand places extra value on it, and we feel the need to buy the same products so we can attain the stature their association offers.

This is why artists are so dear to brands: their support and recommendation speaks volume much more than the brand could say in words.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid
Efel Delivers Catchy New single “So Good” ft. Mike Aremu (+ Official Video)

Efel, a new sensation in the Gospel Music industry is out with a very captivating worship single titled in “So Good.” And it is dripping with love and faith.

In the new single, Efel shows the confidence of a bold and confident artist who has been honing her craft and understands exactly how to sing and reach out with her voice, which makes sense because she is still a new endeavor, she isn’t finding it difficult to establish her career in her own right, and she is so good at it.

Featuring the talented and seasoned saxophonist, Mike Aremu in this song, the power in your name crooner delivers world-class sound, as she expresses God’s glory and faithfulness to those who are willing and ready to accept him.

Her song brings love and hope to her listeners.

Watch and download below.


Buy/Download here

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.



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By Kingdavid
5 important things to do as an upcoming artist

These steps you are about to read will put ahead in the game

Today, the global music industry is filled with lots of talented singers and entertainers. Breaking into the entertainment industry as an artist is usually a stiff competition for every upcoming artist who wants to be ahead of the game.

I have decided to craft out 6 things you should do as an upcoming artist for you to be ahead of other upcoming artists in Nigeria.

  1. MEDIA – Record labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence. You need a robust promotion to get noticed. Get your song on radio stations, social media and always perform on street shows, befriend DJ’s for your song to get a place on their mixtape, lastly, promote your songs on streaming platforms like CeFlix Tunes, Boomplay, Iroking, etc. If you can’t build a strong and aggressive social media presence, then hire a social media marketer.
  • BRANDING – Branding is one of the most compelling parts of the music industry, and your brand is how the world sees you. It is what separates you from every other artist in your genre, therefore, get something unique, be known for it, and make it all yours.
  • Persistence – As an upcoming artist, you need to have patience to weather the challenges and drawbacks that will arise from your hustle. A lot of artists can’t stand the heat so they leave the kitchen before the beats hit, but if you are strong and persistent, you will finally make it at the end of the day.
  • Quality – Quality will always triumph quantity. It doesn’t matter how many songs you have out there, as an upcoming artist, you must do the hard work and find atleast a semi-professional to mix and master a standard beat for you.
  • Craft- As an artist, you must hone your craft like a professional practices their art. You must create a distinguished sound, one that is identical to your brand. Let your audience be able to spot you with a common theme in your songs and always strive to develop a unique style. Your craft is quintessentially the most important part of developing your musical abilities.

Want more music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.

Download the CeFlix Tunes app here and tune in to the Non-stop music channel for a healthy dose of sound celebration.

The CeFlix Tunes app is available for all Android devices in the Google Play Store and iOS users worldwide.

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By Kingdavid