Which way Nigerian Music?

Nigerian’s music industry has evolved no doubt, looking back to where it is coming from, one can hardly believe the speed at which it got to this point. It didn’t get here by magic, as at 2016 to 2021, the Entertainment and Media Industry is estimated to produce income of up to $2.8 billion according to a report by PricewaterhouseCoopers LLP (PwC) report.

The big break for the Nigerian Music scene came in just like the book of Ecclesiastes 3: 1, which says “To everything, there is a season, and a time to every purpose under the heavens.” Finally, the world decided it was time to hear the African Sound, and Nigeria was a strong pioneer of the African sounds.

The influx of the big stars and record labels from 2004 saw the Nigerian Music Industry evolve into a mega-industry that adds to the GDP of the country. Our local artists within this period began collaborating with the foreign artists, we have seen Dbanj and Kanye West, PSquare and Rick Ross, Frank Edwards and Don Moen, now we have our very own artists earning up to $100,000 per show.

Now, from 2016 to 2019, Nigeria sounds and tunes have become globally recognized and a force to reckon with universally. Asides the foreign collaboration, our artists are getting mega endorsements from international brands like Coca-cola, Nike and other top players. These brands understand the power of numbers and they know the Nigerian sound command the kid of numbers they need as a brand to stay in the spotlight.

Our music is now a commercial exchange in the musical ecosystem and every country is dealing and importing our sounds. The world has indeed awoken to the Nigerian sounds and it is only just beginning.

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