There’s an art to navigating the waters of music publicity and promotions that many upcoming artists have not learned yet. The challenge isn’t where to get great content as the internet has spoiled us with choices, but which of the many services and platform will deliver best for you.
We have put together 8 reasons why your music isn’t getting the traffic you deserve. Read below:
1. You don’t have a good story
It’s not enough to release a new song, having an interesting story is the key to all great marketing as there are new songs coming out in every nook and cranny on a daily basis. What you need is a great story behind your music, bloggers are everywhere waiting to tell the right story, give them one worth writing about, share the story behind your music and sell it with your track. The difficult part for musicians is recognizing their story. One of the best ways to find your story is to ask people around you what they think is interesting about your music.
2. There’s no Noise
Publicity creates the atmosphere you need to blow!
But first, to be noticed you need to be popular among the fans. For any blogger to rake notice of you, you must have a vibrant social media following and active fan base. Build your followership by constantly and consistently engaging your fans both on and offline, then you won’t have to approach the bloggers, they will approach you first.
3. You haven’t built any solid relationships
While you may not be able to afford a publicist who has great relationships with editors, you can build relationships on your own. Read and study their material to see what kind of music stories they like to tell. Follow them on social media and interact with them. If you take the time to build relationships, editors will be more likely to feature you.
4. Own a website
Having a website that somebody can link to proves that you are serious-minded and committed to your musical career. A website is important to online audiences as it provides a safe haven to tell your story outside what a publicist and social media influencer or PR has crafted for you. Your website is your own presence, not a streaming platform, or Facebook.
It speaks you to the world.
5. You’re using old material
You don’t have any new and recent stuff out there. Your last track or
song from your last EP is old. Bloggers are looking out for new music to blog
about, give them something fresh and loud to work with and see your career soar
to heights beyond your expectations.
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music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
The function
of metadata in growing and organizing one’s musical career cannot be
overemphasized. Metadata is the bank that stores, organizes and records the
logistics of your musical performance and growth, therefore it is instrumental
if you must launch and “blow” as an artist to know and understand the
importance of this very key element, in becoming established.
Metadata
ensures your songs are ready for distribution and release as it makes your song
discoverable, including the income you generate from your music which is
largely reliant on your metadata. A holistic metadata ensures you get the
desired paycheck for your streams and downloads.
So then,
what is Music Metadata?
Music
metadata is the data included in audio files that is used to identify, label
and present audio content.
This software is used by most professional music streaming application and devices such as Android and iPhones, Spotify, Apple Music, YouTube, and every major online music services to manage information like artist, genre, label, song titles, album name, and track numbers. This is why streaming platforms can’t do without metadata.
How to get your metadata right.
Here’s a
full list of the data you need to confirm before you can distribute your music
successfully:
Track
Title
Genre
Subgenre
Primary
Artist
Featured
Artists
Composer
Publisher
Producers
Additional
Contributors
Explicit
Content
Lyrics
Language
Lyrics
publisher
Composition
Owner
Year
of Composition
Master
Recording Owner
Year
of Recording
Release
Language
This list might seem excessive, but it’s worth its substance and you need to enter as much of it as you possibly can to know your way around your musical ecosystem.
Your track’s
metadata is what makes it a quality product on a streaming service.
Getting it right is crucial for getting that product to audiences. If you can’t manage yours effectively, then look for platforms like CeFlix Tunes, sign-up with them and upload your music, they have a very easy and self-service system that allows you to manage and monitor your music with ease, also for just a token, you can get professional services and experts to help keep track and keep you informed.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
CeFlix Tunes,
pioneers of Sound Music that makes a global difference, has announced the
kickoff of their super mega Promo, ”Subscribe and win” An intercontinental
customer exercise designed to reward music fans and lovers of Nigeria’s number
one gospel music platform CeFlix Tunes for their loyalty and love.
The mega promo
is slated to give out lots of prizes and surprises between the months of July
to December 2019.
Right from
the very first moment CeFlix Tunes launched into the global music streaming
industry, the brand has always been about celebrating music artists and fans
all over the globe, rewarding and enabling the passion of musicians, and
supporting their users and subscribers.
It is because
of the love and respect for music that they have launched the “Subscribe and
win” Promo to encourage and support their subscribers and users all across the
entire continent.
Thousands of subscribers
and users are expected to win instant washing machine, microwave, android
phones, lots of free uber rides and shopping vouchers, an exotic boat cruise
with a favorite gospel celebrity artist and the mother of all prizes… “A trip
to Dubai.”
Participants are expected to subscribe to any of the monthly, quarterly or annual plans to qualify for the promo and subsequent draws. The higher your subscription, the bigger your prize and the better your chances of winning the grand prize of them all.
The
announcement of the winners will take place every month on the live draw where
the winners for each of the premium plans will be announced live on air.
CeFlix Tunes,
the number one gospel music streaming platform, Star Lager, has been engaging music
fans and artists with quality and exciting features, upgrades, entertainment
and a number of activities on her non-stop music channel.
Also, the non-stop music channel has been hosting quite a lot of celebrity gospel artists on the live session with thousands of fans and users calling in to participate from all over the world. The platform has seen special appearances and performances from top entertainers such as Testimony, Pastor Israel, Monica Oghan, Agent sniper, Winter Amadin, Password, Peddygree Rita Soul, and a host of many others.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
Research has
shown that independent artists are considered the fastest-growing part of the
global music industry. This is becoming what many consider to first step in the
largest paradigm shift the music business has witnessed in decades, according
to MIDiA Research and indie distributor Amuse.
A global report carried out presents a projection of how unsigned artists make money and advance their career and ambitions.
Key Findings
Unsigned artists without a label single-handedly generated $643.1 million in 2018, up 35% from 2017. This category of musical artists represents a significant number on the global scale with the most impact. Native streamers are also more than label artists.
The power has been taken out of the hands of record labels. It has been proven that record labels are now a means to an end and not the prerequisite, as statistics have proven that only one-third of label artists consider it important to be signed to a record label, while those without record deals sit on a little bit more than half.
Revenue is another challenge as three-quarter of unsigned artists earns lower than $10,000 annually from music and average incomes are also low for artists on record labels. That is why most artists have more than one source of income from diverse careers just to ensure they are still safe in the food chain.
Now power rests in the hands of artists and not just labels and other mediums, who have to decide the fate and future of artists. Now is the future for artists especially with platforms like CeFlix Tunes advancing their career even in the midst of the hurdles the music industry faces, artists now know that they have control over their career and with this control, a lot of improvement and growth has come with it.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
Artists generally don’t necessarily bother about promoting their music, or the importance of aggressive promotion. They are only concerned about singing and releasing a song.
Only a small percentage actually understands the
significance of music promotions, a larger percentage do not and ironically,
even inside the small percentage of the artists who know the relevance of
promoting their music, most of them fail to do it right.
In this article, you will discover three important ways to
promote your music as an independent artist!
1.Collaboration: Collaborating with other
artists is always a success strategy for artists looking to project their music
onto a wider audience. The key is collaborating with artists whose music is
similar or relates to yours, in the process, their fans become your fans and
vice-versa.
An easier option is mentioning or giving shout-outs to each
other on social media, sharing one another’s links and latest tracks and
expressing your love for it. There is power in a recommendation when it comes
to music promotion and publicity.
2. Cover
songs: Everybody wants their music to be heard, but a lot of
times, it pays better to pay respects to popular artists, because people are
more comfortable with a song they are familiar with and will likely prefer it
to an unknown original, not because you are not good but because they are
already familiar with it.
Therefore, by doing a cover song of a popular artist, you
can tap into their fan base and take some of their fans also the hard work of
popularizing the song is already done for you and it doesn’t have to cost much,
social media has made life easy for everyone.
3.Approach Music Blogs and Score A feature:
Music blogs are a good start given the saturation of the music market. If you
want to promote your music, it’s difficult to cut through the noise and be
noticed by the media. Bloggers are on the search for the latest content;
therefore by running your music on the blog, you are converting their fans to
yours automatically. Tell a story with your music worth listening to and put
your music above the rest with an impactful and inspiring story, remember, it’s
all about establishing a relationship with these bloggers, making it easier for
them to cover your story and feature you on their platform.
Want more music and celebrity
trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the CeFlix Tunes
app here and tune in to the Non-stop music channel for a healthy dose of sound
celebration.
The CeFlix Tunes app is available for
all Android devices in the Google Play Store and iOS users worldwide
There is an undeniable
timelessness in Gospel music; it’s a genre flowing with so much milk and honey
that never dries, seasoned with flourishing chords and fathomless expressions.
Pastor Israel proves his talents once more with his signature style of music. A powerfully laced soundtrack, mixed with a flawless percussion that is both scintillating and stunning.
“Never Go Down” does not disappoint, as its undertone is imbued with a message of love and faith at the very core, it inspires a lifestyle that yields towards absolute love and trust in Jesus, even in failing and troubling circumstances.
“When the systems of the world are failing… All things are mine. I can never go down.” This is a powerful message from the song as Pastor Israel, popularly known as PI, yields himself totally, sustained with his powerful male vocal, whose tone and expression perfectly emphasizes the message of faith, belief, strength, and trust.
“With Never Go Down,” PI artistically crafted a masterfully-balanced juxtaposition of sparkling and refreshing perspective in his rhythm and sound.
The song is
no doubt a classic and a true confession of the unwavering love and power of
Christ today, tomorrow and forever.
Get the song here
Download and listen
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
Nigerian’s
music industry has evolved no doubt, looking back to where it is coming from,
one can hardly believe the speed at which it got to this point. It didn’t get
here by magic, as at 2016 to 2021, the Entertainment and Media Industry is estimated
to produce income of up to $2.8 billion according to a report by PricewaterhouseCoopers
LLP (PwC) report.
The big break
for the Nigerian Music scene came in just like the book of Ecclesiastes 3: 1, which
says “To everything, there is a season, and a time to every purpose under the
heavens.” Finally, the world decided it was time to hear the African Sound, and
Nigeria was a strong pioneer of the African sounds.
The influx of the big stars and record labels from 2004 saw the Nigerian Music Industry evolve into a mega-industry that adds to the GDP of the country. Our local artists within this period began collaborating with the foreign artists, we have seen Dbanj and Kanye West, PSquare and Rick Ross, Frank Edwards and Don Moen, now we have our very own artists earning up to $100,000 per show.
Now, from 2016 to 2019, Nigeria sounds and tunes have become globally recognized and a force to reckon with universally. Asides the foreign collaboration, our artists are getting mega endorsements from international brands like Coca-cola, Nike and other top players. These brands understand the power of numbers and they know the Nigerian sound command the kid of numbers they need as a brand to stay in the spotlight.
Our music is
now a commercial exchange in the musical ecosystem and every country is dealing
and importing our sounds. The world has indeed awoken to the Nigerian sounds
and it is only just beginning.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
Endorsements and sponsorships offer artists a great way to fund their music!
And brands
play a big role in that arrangement.
A
sponsorship or endorsement deal is a business deal, which yields a profitable
return for the sponsor/endorsee and in exchange provides a monetary or commercial
benefit to the artist.
Sponsorships
and endorsements are difficult to get, therefore an artist must prove their
mettle to a prospective sponsor/endorsee with deliverable results.
When you see
Wizkid with a bottle of Coke on a TV commercial or Olamide for Hollandia Yoghurt,
immediately it paints a picture in your mind as a consumer of that product.
Brands know this and that is exactly the effect they want to get.
An artist’s endorsement
of a product sends different messages. The first is, it places the brand above
its competitors. I mean it has to be really good for an artist of that caliber
to be associated with it. This value the artist identity brings is very
beneficial to the brand, and this translates to payment to the artist.
The higher
the value, the higher the fee, and this is where artists come in.
People generally associate cost with quality, so when an artist recommends a brand or product, we treat it with the same importance as we would if the artist told us personally.
Last but not
least, an artist’s recommendation of a brand places extra value on it, and we
feel the need to buy the same products so we can attain the stature their
association offers.
This is why artists
are so dear to brands: their support and recommendation speaks volume much more
than the brand could say in words.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in to the Non-stop music
channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
Efel, a new
sensation in the Gospel Music industry is out with a very captivating worship
single titled in “So Good.” And it is dripping with love and faith.
In the new single, Efel shows the confidence of a bold and confident artist who has been honing her craft and understands exactly how to sing and reach out with her voice, which makes sense because she is still a new endeavor, she isn’t finding it difficult to establish her career in her own right, and she is so good at it.
Featuring the talented and seasoned saxophonist, Mike Aremu in this song, the power in your name crooner delivers world-class sound, as she expresses God’s glory and faithfulness to those who are willing and ready to accept him.
These steps you are about to read
will put ahead in the game
Today, the global music industry is filled with lots of talented singers and entertainers. Breaking into the entertainment industry as an artist is usually a stiff competition for every upcoming artist who wants to be ahead of the game.
I have
decided to craft out 6 things you should do as an upcoming artist for you to be
ahead of other upcoming artists in Nigeria.
MEDIA – Record labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence. You need a robust promotion to get noticed. Get your song on radio stations, social media and always perform on street shows, befriend DJ’s for your song to get a place on their mixtape, lastly, promote your songs on streaming platforms like CeFlix Tunes, Boomplay, Iroking, etc. If you can’t build a strong and aggressive social media presence, then hire a social media marketer.
BRANDING – Branding
is one of the most compelling parts of the music industry, and your brand is how
the world sees you. It is what separates you from every other artist in your
genre, therefore, get something unique, be known for it, and make it all yours.
Persistence – As
an upcoming artist, you need to have patience to weather the challenges and
drawbacks that will arise from your hustle. A lot of artists can’t stand the
heat so they leave the kitchen before the beats hit, but if you are strong and
persistent, you will finally make it at the end of the day.
Quality – Quality
will always triumph quantity. It doesn’t matter how many songs you have out
there, as an upcoming artist, you must do the hard work and find atleast a
semi-professional to mix and master a standard beat for you.
Craft- As an
artist, you must hone your craft like a professional practices their art. You
must create a distinguished sound, one that is identical to your brand. Let
your audience be able to spot you with a common theme in your songs and always
strive to develop a unique style. Your craft is quintessentially the most
important part of developing your musical abilities.
Want more
music and celebrity trending news? Follow CeFlix Tunes on Facebook and Instagram.
Download the
CeFlix Tunes app here and tune in
to the Non-stop music channel for a healthy dose of sound celebration.
The CeFlix
Tunes app is available for all Android devices in the Google Play Store and iOS
users worldwide.
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